• Grassroots Trainer

    Job Locations
    Regular Full-Time
  • Overview

    AFP’s Grassroots Leadership Academy seeks a full-time Grassroots Trainer.  The role will include building relationships that advance the principles of Freedom and Liberty through the development and delivery of  skills training to individuals across a variety of geographic and topical areas including: GOTV, voter registration, and canvassing. The Grassroots Trainer will be responsible for building relationships and driving performance with participants and business partners, following-up on the implementation of the training for effective application and measuring results. Trainers will also be expected to learn and apply Market Based Management©, keep up with the best practices of community building, and any relevant legal statutes.


    • Update and develop training materials to teach grassroots execution and best practices to Network Employees and their volunteers and activists
    • Facilitate training seminars to audiences for an assigned geographic region and across the United States
    • Learn and apply Market Based Management ©
    • Follow-up with training participants to provide support and gain feedback critical to building best practices
    • Research, experiment and innovate best practices among all grassroots campaigns, and build an understanding of how to best reach the audience
    • Assist in developing measurement systems to track outcomes and collecting information from training exercises
    • Build relationships of trust with team members, business partners, activists and communities
    • Review and edit training curriculum
    • Develop and design new curriculum materials that best address the needs of communities and leverage local knowledge and comparative advantages


    • A bachelor’s degree is preferred
    • A strong passion for the concepts of Freedom, Liberty, personal accountability and creating value for society
    • Willingness to learn and deliberately apply Market Based Management ©
    • Four to six cycles of campaign experience is required
    • Three to six cycles of direct grassroots experience (phone banks, social media for field recruitment, canvassing and other grassroots field techniques) is preferred
    • Two to three years of public speaking or training experience is required
    • Strong, professional presence and an ability to engage an audience
    • Driven, self-motivated, and passionate about facilitation and presenting grassroots topics to inspire community building and activism
    • Experience networking and building/sustaining strategic relationships
    • Ability to work independently and collaboratively in a fast-paced environment while integrating a high degree of attention to detail and organization
    • Expected to travel up to 50-75% in peak training season


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